Sofia Goetz is the founder of the No Way Experience, a start-up founded in 2022 that creates events customized on the locations, brands and companies that buy them.

The defining characteristic of every event is immersivity, in each of them the spectator is the protagonist of the performance through the use of cutting-edge technologies that allow electro-acoustic/visual interactions (SABRE) and open and engaging scenic and communicative approaches.

Musically hallmark of each No Way Experience is the complete abolition of all musical genre boundaries, toward an interpretive openness that makes musical choices communicate regardless of the period and sphere in which they were conceived. An emancipatory approach to the standard and scripted performance praxis, typical of musical genres considered ‘cultured.

“We don’t play Mozart as it should be played, we interpret Mozart so that it can coexist with Dylan, without this contemplating a mere juxtaposition of the two genres and related practices.”

Several associations, businesses and companies between Italy and Switzerland have already chosen NWE events.